SEO vs SEM – Difference between SEO and SEM

SEO vs SEM – Difference between SEO and SEM

Both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) have a common aim of increasing visibility in Search Engines. But both the modules follow different processes and techniques. SEO is a part of Search Marketing which involves optimizing websites to get higher rankings in the search results. On the other hand, SEM involves other…