Google Helpful Content Update will be the
biggest algorithm update
of 2022.
To be rolled out in the
last week of August
2022.
It will hit sites that foucs on
AI generated content
.
It will not impact sites that publish
high quality
content written
by humans f
or humans.
This currently only impacts
Google Search
, not Discover or other Google surfaces.
Avoid creating content with the primary focus being
search engines
.
This update will not be
applied to
individual pages but to the
whole site
.
It will take about
two weeks
to fully roll out the update.
Learn more